Top 8 Product Review Channels on YouTube
A survey shows 64% to 85% of viewers are likely to buy or make a purchase decision after watching a product video. So, it’s clear that product review videos are quite popular among customers as part of their pre-purchase research. On YouTube, unboxing videos have developed into a surprisingly lucrative niche. These kinds of channels […]
Guide to Organic Influencer Marketing and Benefits
Did you know that 93% of marketers use influencer marketing in their campaigns and advertising strategy? A study has shown that the influencer market reached an astounding $13.8 billion in 2021, and this year it’s projected to expand to a $16.4 billion industry. So, there’s no denying that influencer marketing holds great power to drive […]
How To Plan Your Influencer Marketing Budget?
Although influencer rates vary a lot depending on the platform, engagement rate, audience size, and other elements, planning the budget for your influencer program is an important step for any business. According to Statista, 39% of brand managers are eager to spend 10% to 20% of their budgets on influencer marketing. And not to mention, […]
How to Find the Perfect Influencers for Your Niche?
An influencer is someone who is widely known and perceived as a trusted figure by a large number of people. Generally, influencers are considered to be a reliable source of information for their audience, as they share a common interest with them in regards to interests like traveling, gaming, etc. So, Influencer marketing involves using […]
How To Find Youtube Influencers for Your Brand?
With the explosion in the popularity of influencers, marketers are now scrambling to find the best YouTube influencers for the brands they work with. YouTube is the second highest-visited website worldwide, right behind its parent company Google. There are approximately 1.5 million to 5 million YouTube influencers, according to EarthWeb. Thus, brands have a strong […]
Top Micro-Influencer Agencies Every Brand Should Know About
Influencer marketing is currently one of the highest sales-generating strategies. Whereas businesses may feel the urge to be endorsed by celebrity influencers, it may not be the best way to go. Statistics have proven that micro-influencers are now dominating social media platforms. As 91% of engagement posts come from micro-influencers and 82% of consumers trust […]
How Micro-Influencer Marketing Can Transform Your Business?
The world of digital marketing is a battleground where thousands of brands are fighting to grab the attention of their audience. While being exposed to so many advertisements, people find it difficult to remember or trust most brands. To win this battle, 93% of marketers are using influencer marketing as it is one of the […]
TikTok vs YouTube: Which Platform Should You Choose?
With 62% of internet users preferring videos over any other form of content and 53% eager to see more video content in the future, it is quite evident why 86% of marketers are focusing on video marketing. In fact, the ROI generated from such marketing was satisfying to 88% of video marketers. Among all social […]
The Ultimate Guide To Video Testimonials For Better Conversions
Video testimonials are one of the most powerful video marketing tools that can bring an overwhelming boost to your conversions if done correctly. In some cases, video testimonials have been proven to be considerably more credible and effective than most other promotional methods. To your target market, a customer’s real-life experience with your product is […]
How To Calculate And Increase Your YouTube CPM?
With over 2.5 billion monthly active users, YouTube is ranked as the most popular video-sharing platform in the world. Due to its ability to connect with viewers, YouTube marketing has become one of the most widely-used and effective strategies for many brands. As the platform is gaining more momentum, it is projected to have over […]