What Skills Do You Need To Be A Youtuber?
YouTube is enormous with 2.7 billion active users each month. Regular people can now be famous, like Pewdiepie or MrBeast. YouTube is where new stars are born. But being a YouTuber isn’t just having a camera and the internet. It’s more complicated. People try and fail for years before they succeed. Here the question arises […]
How to Spot Fake Followers and Identify Authentic Influencers
Social media has convinced many people that success comes from having a huge number of followers. The thinking was – the more followers you had, the more popular and influential you were. Driven by this belief, some influencers take shortcuts and purchase fake bot followers, believing it will make them appear more popular and influential. […]
TikTok vs Instagram for Influencer Marketing: A Deep Dive into Audience, Content, and Opportunities
Influencer marketing has exploded in popularity in recent years. An estimated $9.7 billion was spent on influencer marketing in 2020, and that number is expected to grow to $22.2 billion in 2025, According to Statista. Two of the biggest platforms for influencer marketing are Instagram and the upstart TikTok. Instagram has been a go-to for […]
How to Scale Your Brand with Performance-Based Influencer Marketing?
According to Statista, the global influencer marketing market has more than doubled in size since 2019, reaching a staggering $16.4 billion in spending in 2022. This exponential growth highlights the increasing confidence brands have in influencer marketing’s ability to drive tangible outcomes. However, the landscape of influencer marketing has undergone a significant transformation as brands […]
Growth Marketing vs Performance Marketing: Which One is Better for Scaling Your Business?
Performance marketing and digital marketing are two terms often intertwined. But is growth marketing the same as performance marketing? Well, even though there are some commonalities, there are some notable differences as well. What Is Growth Marketing? Growth marketing is a holistic marketing strategy that covers every step of the customer journey. It works on […]
What Is Augmented Reality In Social Media Marketing?
AR holds significant potential for businesses, especially e-commerce companies, to enhance social media marketing and drive business growth. With AR, you can explore new avenues to engage your audience, create immersive brand experiences, and unlock innovative marketing opportunities. By the year 2024, the number of mobile users engaging with augmented reality is projected to reach […]
Brand Partnerships 101: Strategy, Best Practices, and Real-World Examples
In today’s competitive business landscape, forming strategic partnerships with other brands has become a powerful way to boost visibility, expand reach, and tap into new markets. Brand partnerships offer a mutually beneficial opportunity for businesses to collaborate, share resources, and leverage each other’s strengths to achieve common goals. Whether you’re a startup looking to gain […]
The Influencer’s Guide to Winning Brand Partnerships
Gone are the days when brand partnerships solely relied on hefty budgets for celebrity endorsements. In today’s influencer marketplace, there is a multitude of possibilities available to influencers of all backgrounds. For example, 93% of marketers are tapping into influencer marketing, which proves how eager brands are to collaborate with influencers. Working with influencers is […]
How Micro Influencer Collaboration Drive Brand Success?
If you’re not aware of the power of micro-influencer collaboration then hear this, 77% of marketers consider micro-influencers as their first choice for collaboration instead of traditional or macro influencers. So, if you’re thinking influencer marketing is too expensive for your brand, you always have the opportunity to take advantage of the nano or micro-influencer […]
How to Build an Authentic Influencer Marketing Strategy?
Imagine a world where influencers are more than simply celebrities who promote products in glossy ads and orchestrated promotions. Building a truly authentic influencer marketing plan has emerged as the pinnacle of successful brands in this era of informed consumers. The days of generic sponsorships are long gone; today, it’s all about relating to real […]