How Social Media Tools Revolutionized Personal Selling
Personal selling involves direct interaction between salespeople and potential customers. It relies on building relationships and tailoring pitches to influence buyers. Social media has dramatically impacted this process by providing new tools for connecting with and understanding customers. Platforms like Facebook and Twitter offer expanded reach and precise targeting capabilities. Their analytics also provide valuable […]
Instagram vs YouTube: Which Platform is Best for Influencer Marketing
Instagram has emerged as a prominent hub for influencers, known for its diverse content and quick consumption. Its format allows users to connect with influencers rapidly. In contrast, YouTube’s longer-form content may require more time for users to establish a connection. As of 2023, Instagram stands tall with an astonishing 2.35 billion monthly active users. […]
Bloggers or Influencers: Which Is Best for Promoting Your E-commerce Brand?
E-commerce businesses today need to leverage social media and online content strategies that best resonate with their target audiences. But with the rise of both influencers and niche bloggers, it can be challenging to determine the right partnerships to drive brand awareness and sales. Should you collaborate with influencers for their expansive reach? Or partner […]
Influencer Marketing 101: How to Authentically Reach and Engage New Audiences
In today’s digital age, capturing audience attention amid endless content is an uphill battle. Yet that coveted slice of mindshare is precisely what brands need to drive awareness, interest, and action. Enter influencer marketing – an approach that taps into the power of key voices to organically spread branded messaging to targeted audiences. But how […]
Adding More Than 10 Photos to Instagram Reel! How? (Easiest Way)
Instagram Reels have become a popular way to share creative and engaging content with followers. According to a survey, Instagram was ranked as the top influencer marketing platform used by marketers in the United States in 2021. And, almost 68 percent of marketers used Instagram for influencer campaigns. However, one limitation that users often face […]
The Evolution of Programmatic Advertising: What’s Next?
Over the past decade, programmatic advertising has revolutionized the digital marketing landscape. What began as a method for buying and selling online ad inventory at scale has morphed into a complex ecosystem of data, technology, strategies, and partnerships. This rapid evolution has led to improved targeting, better transparency, and increased automation for marketers. However, with […]
Top 12 Influencer Analytics Tools to Unlock Deep Audience Insights
In the Wild West of influencer marketing, it’s easy to be duped. With vanity metrics and bloated follower counts running rampant, how do you know who is the real deal? As Abraham Lincoln famously said, “You can fool all the people some of the time and some of the people all the time, but you […]
How TikTok’s Algorithm Figures Out Your Hidden Interests (And What It Means For Marketers)
TikTok’s powerful recommendation algorithm is so good at serving up videos you want to watch that it seems like it’s reading your mind. It feels almost psychic in how its hyper-personalized “For You” feed seems to know users so intimately. Headlines claim TikTok “knows you better than you know yourself.” But does it actually detect […]
How to Relaunch Your Business on Social Media
With an overwhelming 72% of the public using various social media platforms, it’s evident that social media is where the majority of people spend their time. This makes it the ideal place for your business to be. With a whopping 90% of marketers reporting increased business exposure through social media marketing, it’s clear that these […]
Reach vs Impressions vs Engagement: Which Metric Matters Most?
What is the difference between reach, impressions, and engagement? Which one should you focus on, and how do you track them across different platforms? Let’s decode all these answers together. Social media marketers have a common goal: to ensure their content reaches as many people as possible. We measure this success using metrics like reach, […]