Traditional Celebrity vs Social Media Influencer: Which Is Better for Your Brand?
Since the inception of traditional media, brands have been approaching celebrities to endorse their products. They spend millions of dollars on these endorsements. This strategy has worked well for brands as these celebrities bring widespread attention to their products. In recent times, social media influencers have become a trend around the world. According to the […]
Why Is Influencer Marketing Important For Branding?
Influencer marketing is important for branding because it lets brands reach a specific target audience through the support of influential people. Influencers have built up a loyal following of people who trust their opinions and suggestions. This makes them very good at promoting a brand’s products or services. Influencers’ reliability and trustworthiness help firms attract […]
Can Influencer Marketing Replace Traditional Marketing?
With the rise of social media, influencer marketing has become an invaluable tool for businesses to reach their target audience. Influencers are people who have established a strong presence on social media and can influence their followers to take the desired action. It has become increasingly popular as a way to boost brand awareness and […]
Top YouTube Influencers For SAAS Business
Software as a Service (SaaS) is considered one of the major components of cloud computing. And according to Fortune Business Insight, the software as a service market is expected to grow 716.52 billion in 2028 at a CAGR of 27.5%? On top of that corporate spending on cloud computing has grown to 20% more in 2022. […]
How To Get Featured On Digital Media: Tactics And Tips That Every Brand Should Know!
If you really want your brand to cut through the noise, then you need to get your business more exposure. And the best way to do so is through digital media! But why should you even bother doing this? Well, getting featured on digital media can be a great way to increase your visibility and […]
What Companies Use Influencer Marketing? Know The Brands That Got Amazing Results!
Influencer marketing is used by most major brands. For instance, if you are a football fan, then you have probably seen your favorite player featured in at least one Nike or Adidas commercial. These mega-brands use celebrity influencers to promote their products and increase their brand value. Moreover, online personalities like YouTubers also collaborate with […]
Does Influencer Marketing Increase Sales? Everything You Need To Know!
Influencers have become a force to reckon with in the marketing world. A strong recommendation from a well-reputed influencer is enough to boost a brand’s growth through the roof. On the flip side, a single negative review is also sufficient to destroy a brand’s entire credibility. This just goes to show how much power influencers […]
Top 7 YouTube Channels For Phone Accessories
Did you know studies have shown that around 90% of customers are influenced by reviews when it comes to purchasing a product? This demonstrates how much power YouTubers hold in swaying the buying decision of a viewer. And because of this power, tech companies are continuously collaborating with popular YouTube channels to promote their products. […]
Top 8 Product Review Channels on YouTube
A survey shows 64% to 85% of viewers are likely to buy or make a purchase decision after watching a product video. So, it’s clear that product review videos are quite popular among customers as part of their pre-purchase research. On YouTube, unboxing videos have developed into a surprisingly lucrative niche. These kinds of channels […]
Guide to Organic Influencer Marketing and Benefits
Did you know that 93% of marketers use influencer marketing in their campaigns and advertising strategy? A study has shown that the influencer market reached an astounding $13.8 billion in 2021, and this year it’s projected to expand to a $16.4 billion industry. So, there’s no denying that influencer marketing holds great power to drive […]