Unless you have been living under a rock, then you should know what YouTube is. But just in case you don’t, YouTube is one of the biggest video-sharing platforms in the world and has approximately two billion active monthly users who visit their site and collectively watch an average of one billion hours of content each day. So, if you are just starting out your business, then you can use YouTube to put your business out there and receive some much-needed exposure.
Whether you are a small business or a large organization, your goal is to continually think about new and innovative ways to shine the limelight on your products and services without breaking the bank. Using YouTube to promote your business is not only very cost-effective, but it can also help your business grow thanks to its huge reach.
Why You Should Consider Using YouTube To Promote Your Business
Not only is YouTube one of the biggest platforms in the world, but there is also no stopping its annual growth. This can be a great opportunity for new businesses and entrepreneurs. If you are still not convinced, here are a few things that can help you make up your mind.
- As already mentioned, YouTube has approximately two billion users on its platform.
- Approximately one billion hours of content is watched every day.
- The primary demographic of YouTube is between the age range of 18-49 years old.
- Right now, YouTube is more popular than cable TV.
- Can reach people all over the world.
If you take the time to develop a good YouTube strategy, then you can reach the right people which can help you grow your business. However, you need to know what works for you and your type of business. So, let’s take a look at some of the ways you can use YouTube to promote your business:
Ways To Use YouTube To Promote Your Business
It is a common misconception that making videos is the only way to promote your business on YouTube. However, that is very far from the truth. You don’t need to be a master with the camera in order to make money from YouTube. There are plenty of other ways to successfully get your business noticed by people.
- Ads: Have you ever noticed a random commercial pop-up as you are watching a video on YouTube? If you did, which most probably you have, is how YouTube implements ads on their website. It is a very common form of promotion that many businesses do to generate sales from YouTube. According to the results of an experiment conducted between YouTube ads and Facebook ads, YouTube ads have a higher click-through rate than Facebook ads, as well as a higher conversion rate from free trials.
- Influencer Marketing: Another very popular form of promotion is influencer marketing. Simply speaking, influencer marketing is when a brand or company collaborates with an influencer to promote its product on media sites like YouTube. That way the company can reach a larger audience through the help of the influencer as they generally have a significant amount of subscribers. According to an article by Forbes, YouTube has a higher conversion rate for influencer marketing than traditional pre-roll and mid-roll ads.
- Maintaining A YouTube channel: Even if you are not using YouTube to promote your products and services, which you should, maintaining a YouTube channel is very beneficial for a business. You can use your channel to engage with your customers, receive feedback, answer questions, promote brand messages, etc. The opportunity to reach, connect, and develop a relationship with your customers via YouTube is priceless.
- Uploading Relevant Videos: Using the right keywords also plays an important part when it comes to online promotion. Like Google, YouTube also depends largely on the keywords you use to tell the search engine what you truly want to see. For example, if you are making a video on gaming keyboards, then you can tag your video with “gaming keyboard”, “mechanical keyboard”, etc. This lets people easily find your video and see the products that you are promoting.
- Potential leads: If you already have a YouTube channel of your own, then you can put the links of your products or business in the description box. This is a very popular form of branding by YouTubers who persuade their audience to buy their products.
- Build An Audience: Almost every popular YouTuber reminds their audience to subscribe to their video. If you are trying to promote your business through YouTube, then you will need to do the same. That is because the more people who subscribe to your channel, the more frequently they will be presented with your content on their feed. Thus, it will increase your overall views and also increase the promotion of your business.
As you can see, there are plenty of ways to promote your business on YouTube. As time passes, YouTubers are finding newer ways to get their products in front of the masses. Hence, this is a golden opportunity for small businesses to do the same. All you need to do is find a method that works best for you.
Benefits Of Using YouTube To Promote Your Business
There are massive benefits to using YouTube to promote your business. These benefits include:
- Global Reach: No matter where you are in the world, if you upload your content on YouTube, then you can reach a global audience. This is much more effective than traditional marketing strategies and means which are restricted to only your local area.
- Evergreen Content: Once you upload a video on YouTube, you can be assured that you’re content will always be available for the world to see. On the other hand, if you are not comfortable with the idea that anyone can have access to your content, then you can also delete your videos or make them private. What you do with your videos is completely up to you.
- YouTube Analytics: YouTube Analytics is a great tool to keep an eye on how well your videos are doing on the platform. It allows you to see the demographic of users who are watching your videos, card click-through rate, monitor the number of subscribers, and much more.
- Repurposing Your Content: Once you have uploaded your video to YouTube, you can then further repurpose your content for your website, blog, etc. This will allow you to funnel your audience to your site and help you grow your own platform.
- Enhanced Reliability: One of the biggest benefits of YouTube that not a lot of people acknowledge is that when your audience can personally see the product you are reviewing, it creates an enhanced sense of reliability. Thus, watching videos of your sought-after product helps establish a better understanding than just reading about it on a website.
- User Behavior Trend: As technology becomes more interactive, it directly impacts the way we consume content on a regular basis. This is a key contributor to the success of YouTube. Now, more people are likely to watch a YouTube video rather than search the web and find an article to read. In other words, businesses are likely to gain more reach and engagement through YouTube as the trend of watching videos online has overtaken almost every other traditional form of media.
The list of benefits can go on and on. And there aren’t any significant cons to consider. Thus, if you are a small business owner, then you can utilize YouTube to promote and grow your business without incurring much cost.
Ending Thoughts
By now you should have a solid idea about the methods you can use to promote your business using YouTube as well as the benefits you can enjoy from it. There are many examples of companies that used YouTube’s video-sharing platform to significantly grow their business like Adidas, Audible, Blue Apron, etc. Thus, if you are just starting out or already own a business but struggling to find the right audience or lacking reach, then you consider YouTube to promote your business online.
