Software as a Service (SaaS) is considered one of the major components of cloud computing. And according to Fortune Business Insight, the software as a service market is expected to grow 716.52 billion in 2028 at a CAGR of 27.5%? On top of that corporate spending on cloud computing has grown to 20% more in 2022. So, it’s pretty evident that Software as a service (SaaS) has been one of the biggest and fastest-growing market segments for the past few years.
With the evolution of SaaS, it’s important to get familiar with all the updates and new trends to have a competitive advantage. And if you’re just starting out in the SaaS industry and want to give your clients a better offering, YouTube could be the best platform you can turn to. You can locate reputable business experts and influencers who will divulge their techniques and produce intricate tutorials to help with your SaaS business.
How To Identify The Best SaaS Influencer For Business?
SaaS products will always need a very specific method of influencer marketing and finding the ideal influencer to represent a business is the most challenging aspect of the process, regardless of whether it is B2B or B2C. One of the worst mistakes you can do is to ignore the real value that the program offers and instead concentrate solely on the product. In the end, your main goal is to hire well-known professionals who understand how to appeal not only to consumers but also to the idea of advancing a particular topic. So, let’s find out how to identify the best SaaS influencer for business.
Market Research:
It is considerably harder for SaaS businesses to locate the right YouTube influencers since their target audience is so diversified. Because of this, market research must be approached very cautiously. It takes a lot of intelligence and close attention to the details to identify the commonalities among potential clients. You need to figure out, who are the well-known, influential people that the majority of the target audience admires, what media do they employ to spread their message, etc.
Social Monitoring:
The easiest way to find the right brand influencers is to see if any are already talking about your business. Social monitoring or searching for your brand on social media sites are great ways to get started, and listening tools can help you find influencers who are already interested or serving in your industry.
Existing Network:
Remember that approaching leaders and influential in your existing network are the best way to identify great influencers for your SaaS business. The top influencers for your business are probably already present in your audience. Investigate which of your clients may have the greatest pull to begin with. These are the experts who will frequently appear in chats and on your LinkedIn feed.
Engagement:
When it comes to promoting your SaaS product, audience size is not everything. You must assess different parameters like what’s each influencer’s level of engagement with their audience, how many of their followers fit your target audience, are any prospects or existing customers are part of their audience, and their willingness to invest time and effort in promoting your goods.
Top YouTube Influencers For SAAS Business
YouTube Influencer marketing is a great way to connect with customers and drive awareness for your SaaS services or products.
Here is a list of top YouTube influencers for SaaS businesses:
- Neil Patel
- Dottotech
- Keep Productive
- TK Kader
- SaaS Master
- Noah Kagan
- Jason Lemkin
1. Neil Patel
Neil Patel is a leading figure in the field of internet marketing and serves as an example for entrepreneurs all over the world. He co-founded four multimillion-dollar software businesses, including Kissmetrics, Hello Bar, Crazy Egg, and Quicksprout. His blog and videos are full of advice for startups and SaaS businesses. He has almost 1.12 million subscribers on his YouTube channel. His blogging, marketing guidance, and recommendation of SEO tools and SaaS products will definitely help you make the right marketing strategy or approach for your business. Neil Patel has shared his insights on various topics including steps to building and launching a SaaS company, what are the best tools for digital marketing, how to implement ideas and metrics for SaaS websites, business growth tips and so much more.
2. Dottotech
One of the best SaaS YouTubers to follow online is Dottotech which is owned by Steve Dotto, a Tech geek, Business owner, and Entrepreneur. He spent 15 years hosting and producing Dotto Tech on TV, before he became a YouTube Influencer. He is a must-subscribe because of his hilarious demeanor and very educational information. His channel has over 400k subscribers. A large portion of Dottotech’s content is devoted to assisting users in using technology like SaaS tools to increase productivity and effectiveness in your business. The channel also provides productivity tips to run an online business and use webinars to teach, promote products and services, or build a community.
3. Keep Productive
Francesco D’Alessio is the host and creator of the Keep Productive channel which is dedicated to helping you discover and learn various productivity tools. His contents help you to learn how to use software applications effectively. With over 300k subscribers, he has gained a huge audience and should be on the wishlist of any SaaS influencer marketing professional. His channel covers all the necessary updates on several SaaS products. For example which SaaS product is trending, which one is worth the hype, reviewing or comparing the latest and effective SaaS technologies, and many more. Since there is a tool for everything, Keep Productive offers videos and courses to assist you in finding the ideal productivity tools. Their materials are designed to make the productivity software simple to understand.
4. TK Kader
TK Kader is an entrepreneur, business builder, and founder of the SaaS Go-To-Market Program. TK is the founder of ToutApp which secured more than $20 million from two of the top venture capital companies in the world, growing the company from nothing to a multimillion-dollar enterprise. And at Marketo, he collaborated with one of the top SaaS PE firms in the world to achieve one of the largest and speediest SaaS deals with its $4.75 billion sale to Adobe (after selling ToutApp to them). He took all things he learned and turned them into practical techniques that he now shares on his YouTube channel. TK Kader has over 27k subscribers and provides a ton of strategic planning guidance for developing a SaaS marketing strategy. His YouTube channel is the finest source for startup company entrepreneurs. From lucrative SaaS products, and profitable SaaS business concepts to how to effectively introduce a SaaS product to the market, he covers a wide range of SaaS-related topics.
5. SaaS Master
Jorge Aguilar is a well-known YouTube influencer and his channel SaaS Master offers content on product testing, SaaS tutorials and video reviews for people within the software industry, SaaS courses, and video evaluations. If there is a certain software application you wish to test, check through the SaaS Master archives since you can be sure Aguilar has heard of it and provided his best advice for implementing it. With over 18k subscribers, the channel also provides a wide range of topics such as business growth, digital marketing, productivity tips, and more.
6. Noah Kagan
Noah Kagan is a true business master, and entrepreneur when it comes to launching successful software-based start-ups. He’s a genuine Silicon Valley hustler who not only runs his own channel but also founded AppSumo.com, a daily deal website for software tools and online services that help businesses to grow. Having amassed over 570k subscribers, his successful YouTube channel covers interesting stories digital marketing tips, and how he and other SaaS companies are growing and building SaaS business from scratch to his daily routines.
7. Jason Lemkin
Jason M. Lemkin is another popular name among SaaS enthusiasts. He runs SaaStr, the world’s largest community for SaaS executives and founders. He co-founded and served as CEO of EchoSign, the leading supplier of electronic signature services in the world. In 2011, Adobe acquired Echo Sign and rebranded it as Adobe sign. Additionally, Jason is a co-founder of the well-known nanotechnology company NanoGram Devices. He also shares interesting and informational content on the SaaS industry like its current state, how it’s changing, how to launch SaaS start-ups, what works in SaaS sales, what not, and a bunch of real-life advice for people interested in SaaS.
Wrapping Up
Working with SaaS industry influencers is a powerful way to break into new markets, build loyalty, and establish trust with your target audience. And influencer marketing has become more prevalent in SaaS. Thus, if you want to leverage YouTube influencer marketing for your SaaS product, this list of top YouTube Influencers For SAAS Business will benefit you to a great extent.
