YouTube is one of the most preferred platforms for brands to promote their products, especially when it comes to tech gadgets. Moreover, there are several channels that focus on evaluating camera accessories, including tripods, lenses, illumination gear, and camera bags. By having products reviewed on popular camera accessory channels, brands and companies can gain exposure to a wider audience. This can help to increase brand awareness and attract potential customers who may not have been aware of their products before. Positive reviews can help to build trust with potential customers and establish the brand as a credible source for quality camera accessories.
Here are 7 YouTube channels for camera accessories review that marketing or advertising professionals can benefit from.
- Matt Granger
- Jared Polin
- The Slanted Lens
- DPReview TV
- TheCameraStoreTV
- Ricci Talks
- Camera Zone
1. Matt Granger
Subscriber: 682k
Joined: 2011
Views: 143,199,831
Matt Granger is a portrait photographer, tour leader, and photography educator, passionate about sharing the love of photography. In his YouTube channel, he focuses on providing photography and camera accessory reviews to his 600k+ active viewers. There are a ton of lens reviews here where he explains the key characteristics, specifications, and applications of each lens of different brands. The channel also covers useful tips on how to organize different types of shooting gear and handy tricks for those who specialize in nature photography, bird photography, and water portraits. Matt Granger is known for providing honest and unbiased reviews of camera accessories. Brands can benefit from the credibility that Matt Granger has built over the years with his subscribers. From Nikon and Canon to Sony, Pentax, and Leica, he reviews and collaborates with tons of world-famous brands.
2. Jared Polin
Subscriber: 1.42 M
Joined: 2008
Views: 256,233,632
Next up is Jared Polin, popularly known as “Fro Knows Photo,” which offers fun and informative content related to camera accessories and photography. He started his YouTube channel, like many other photographers, to assist newcomers to learn more about various types of photography equipment, such as cameras, lenses, and lights. Reviews of cameras and lenses are one of Jared Polin’s channel’s primary topics. He offers in-depth analyses of brand-new cameras and lenses from Canon, Nikon, Sony, and Fujifilm, among other well-known manufacturers. Jared Polin’s “Real World Review” series, in which he tests new cameras and lenses in the field for real-world shooting scenarios, is one of the channel’s distinctive features. These solid reviews are quite educational and provide viewers with a practical grasp of how various camera equipment functions in various situations. This can help to establish the brand as a trusted source for quality camera accessories. And other than camera and lens reviews, he also frequently shares his own photography work and behind-the-scenes footage from his photoshoots.
3. Potato Jet
Subscriber: 958k
Joined: 2016
Views: 112,148,314
Potato Jet is a popular YouTube channel created and hosted by Gene Nagata, a filmmaker and content creator. Gene Nagata is a well-known creator that specializes in creating content related to camera gear, videography, and filmmaking techniques, as well as product reviews and behind-the-scenes looks at his video production process. The content of his channel has a unique blend of humor, technical proficiency, and practical tips, catering to audiences interested in cameras, videography, and filmmaking. Thanks to Gene’s relatable and humorous approach, his videos are very engaging and enjoyable to watch, which could help brands gain more exposure and create a positive association with their products. The channel’s most popular videos include informative content such as camera comparisons, lens reviews, and camera hacks, as well as engaging interviews with other filmmakers and content creators. The channel has partnered with several high-profile brands, including Blackmagic Design, Canon, and Rode, to bring informative and engaging content to its audience.
4. The Slanted Lens
Subscriber: 440k
Joined: 2010
Views: 41,574,468
The Slanted Lens is a photography and video channel on YouTube where they share instructions on lighting and photography, camera, and other tech product reviews related to photographs and films. The channel is run by Jay P. Morgan, a professional photographer and filmmaker with over 30 years of experience in the industry. Some of the most popular videos on The Slanted Lens channel include gear reviews of cameras, lenses, and other photography equipment, as well as tutorials on how to use them to create stunning photos and videos. The channel also features a series called “The Laws of Light,” in which Morgan explains the fundamental principles of lighting and how to use them to create compelling images.
5. DPReview TV
Subscriber: 408K
Joined: 2010
Views: 90,824,000
DPReview TV is a YouTube channel that is part of the DPReview website, which is one of the most popular online resources for digital camera enthusiasts. The channel is hosted by Chris Niccolls and Jordan Drake, who are both professional photographers and videographers. The content on DPReview TV primarily focuses on reviews and hands-on demonstrations of digital cameras and other photography equipment. The hosts provide in-depth analysis of the features and capabilities of various cameras, lenses, and accessories, and offer their opinions on their strengths and weaknesses. The channel also explores trends in the industry and offers insights into the latest developments in digital photography. The channel’s reviews are known for their thoroughness and attention to detail, and the hosts are highly respected in the photography community for their knowledge and expertise. DPReview TV often compares different camera accessories and brands, which can help brands identify their competitive advantages and weaknesses. Brands can use this information to position their products more effectively and differentiate themselves from their competitors. Overall, DPReview TV can be a valuable resource for brands looking to improve their camera accessories and stay ahead of the competition.
6. TheCameraStoreTV
Subscriber: 336k
Joined: 2010
Views: 77,959,030
TCSTV is a YouTube channel for The Camera Shop that is hosted by Evelyn Drake and Dave Paul and produced by Drew Crawford. Here, you can find in-depth reviews of the newest camera equipment as well as interesting articles about photographers. The channel covers a wide range of photography and videography-related subjects, including reviews of cameras and lenses, gear comparisons, industry news, tutorials, and discussions with experts in the field. The channel also features a variety of photographic styles, including landscape, animal, and portraiture, among others. They boast a substantial audience of photography enthusiasts and professionals, and they strive to provide honest reviews and evaluations of products, making them an effective platform for brands to promote their products.
7. Camera Zone
Subscriber: 17.1k
Joined: 2021
Views: 4,315,705
Camera zone is a YouTube channel that is curated by both professional photographers and enthusiasts, which comprehensively encompasses all aspects of image and video creation. It spans from compact cameras to professional cinema cameras, mobile photography, drones, post-production, and more. Their content covers honest camera reviews, lens reviews, camera equipment, new releases, comparison, and testing. With its informative tutorials, straightforward reviews, and comprehensive buying advice, the channel is a reliable source of information. Camera Zone caters to image makers of varying skill levels while helping brands increase exposure and build credibility with potential customers through their content.
- Wrapping Up
So, these are the top YouTube channels for camera accessories reviews. By partnering with these channels, brands can showcase their products to an engaged and specialized audience which will lead to bolster the brand’s exposure, establish credibility, and ultimately drive sales.
