With an overwhelming 72% of the public using various social media platforms, it’s evident that social media is where the majority of people spend their time. This makes it the ideal place for your business to be. With a whopping 90% of marketers reporting increased business exposure through social media marketing, it’s clear that these platforms are a powerful tool.
What’s more, studies reveal that 21% of consumers are more likely to make purchases from brands they can easily reach on social media. So, if you want to relaunch your business, social media is the right place for that.
A brand relaunch is all about repositioning your brand in the marketplace. It begins by assessing your organization’s goals, brand essence, and market position to ensure they are aligned with your desired direction. There are several reasons why a business might think of a relaunch. Businesses undergo a relaunch when they shift their focus and messaging, whether by introducing new products/services or aligning their branding with their values.
Moreover, in competitive industries, relaunching helps B2B brands and SaaS companies establish a distinct identity. Lastly, relaunching is an effective way to address customer dissatisfaction, overcome negative sentiments, and rebuild trust through a well-executed relaunching effort on social media, supported by insights from social listening tools.
Relaunching a business go beyond a mere logo update. Here’s a guide on how to relaunch your business in social media.
1. Establish Rebranding Goals
First thing first, you need to determine your rebranding goals. Here are few things that you need to keep in mind when relaunching:
- Objectives: Clearly define your goals and outcomes for the relaunch, such as increasing brand awareness or repositioning in the market.
- Purpose: Understand the reason behind the relaunch, whether it’s to adapt to market trends or better meet customer needs.
- Scope: Assess the extent of changes required, from minor updates to a comprehensive overhaul.
- Timeline: Establish a realistic timeline that allows for planning, creative development, implementation, and testing.
- Measurement: Define key performance indicators (KPIs) to track success, such as increased brand recognition or improved customer engagement.
2. Content Calendar
Reintroducing your business on social media takes a lot of work and effort. Creating a content calendar is essential for a successful brand relaunch. It helps you stay organized and on track with your marketing strategy.
By planning and scheduling your relaunching plan in advance, you ensure a consistent and timely release of your brand messaging. This systematic approach ensures that no crucial aspect of your relaunch is overlooked, helping you effectively communicate your brand’s transformation to your audience.
3. Content Strategy for Your Brand Relaunch
To effectively convey your brand message during a relaunch, it’s important to develop a targeted content strategy that aligns with your goals. Consider the following content styles to effectively communicate your relaunch message:
- Engaging Images: Utilize visually appealing images with detailed captions to showcase your brand’s image and values.
- Captivating Videos: Create videos that highlight the revamped aspects of your brand, captivating the audience with compelling storytelling.
- Live Videos: Use live videos to generate excitement and launch new products or services, allowing your audience to engage in real-time.
- Email Campaign: Utilize email campaigns to inform and engage your audience, offering exclusive discounts and explaining the purpose behind your relaunch.
- Influencer Collaborations: Collaborate with influencers who can authentically promote and discuss your brand’s upgrade, leveraging their influence and reach.
- Social Media Captions & Hashtags: Craft engaging captions tailored to each platform’s guidelines and create a memorable hashtag for tracking and user engagement.
- Carousel Posts: Use carousel posts to provide a comprehensive overview of the new additions and improvements to your brand.
- Story Features: Leverage Instagram Stories and Facebook Stories to generate curiosity and build anticipation among your audience.
4. Track Existing and New Users
During a business relaunch, tracking existing and new users becomes essential for a successful transition. Here’s how you can approach it:
Retaining Existing Audience: As you relaunch your business, it’s crucial to maintain a strong connection with your current customer base. Strategize your marketing plan to ensure that your existing audience follows and engages with your brand on new channels. This will help you retain their loyalty and expand your reach simultaneously.
Addressing Shifting Perceptions: Understand that a relaunch may lead to a shift in how your audience perceives your business. While some existing users may embrace the changes, others may require more convincing. Utilize social media platforms to connect with them, communicate the reasons behind the relaunch, and address any concerns or doubts they may have. Additionally, leverage email marketing, influencer collaborations, and paid ads to reach and engage both existing and new users.
5. Track the Competitors
In addition to monitoring your social media analytics, it is important to keep a close eye on your competitors during your business relaunch. While you shouldn’t simply copy their strategies, staying informed about the activities of top players in your industry can provide valuable insights and help you align your relaunch posts with current trends. By staying aware of your competitors’ actions, you can ensure that your relaunch content resonates with your target audience, increases reach, and encourages higher engagement rates.
6. Rebranding Announcement
To ensure the success of your relaunch, the announcement on social media plays a pivotal role. It’s the moment to generate buzz and maximize engagement around your big news. Here’s a checklist to guide you through the process of announcing your rebrand effectively on social media:
- Build anticipation: Rather than surprising your followers, create a sense of excitement by teasing your rebrand in advance. Consider sharing preview posts that offer a glimpse of what’s to come, generating anticipation among your audience.
- Craft a Standout Announcement Post: Make your announcement count by carefully preparing your “day one” social media post. Double-check the post previews on all platforms, ensuring that captions, images, and links are optimized and displayed correctly.
- Leverage Employee Advocacy: Encourage your employees to get involved in spreading the word about your rebrand. Whether through reposting your announcement or sharing personalized messages, their participation can significantly expand your reach and sustain the momentum.
- Extend Your Promotion Beyond Social Media: While social media is crucial, don’t limit yourself to these platforms. Utilize other channels such as email newsletters, press releases, earned media, and collaborations to announce your rebrand to a wider audience. Create static content like blog posts, videos, and FAQ pages to provide detailed information about your rebrand.
- Prioritise Audience: Be prepared to engage with your audience during the rebranding process. Respond to comments, address questions, and interact with followers to maintain a positive and active presence. Tools like Sprout Social’s Smart Inbox can help you manage these interactions efficiently across multiple social networks.
7. Relaunch Timing
Timing is a critical aspect of successfully relaunching a brand. It is essential to understand when your target audience is most active on social media platforms and align your relaunch accordingly. Avoid scheduling your relaunch during major events or distractions in the social media landscape that could overshadow your efforts. Instead, aim to create a buzz around your relaunch by strategically choosing a timing that maximizes audience engagement and ensures your brand receives the attention it deserves.
Power Up With a Relaunch!
We hope this guide will help you understand how to relaunch your business on social media successfully so you can see your brand evolve in every way possible. Explore the latest social media trends and strategies that will help your rebrand shine amidst fierce competition and captivate your audience’s attention.
