The popularity of TikTok has reached a pinnacle that no one could have ever foreseen. Despite being launched 6 years ago, TikTok has only recently started to gain momentum. Its organic reach is unparalleled by any other social media platform. However, Tiktok is not only about comedy sketches and dancing millennials. It has a huge potential for businesses and brands to further reach out to their audience. Till today, 50% of the top global brands didn’t step on this platform, so you can consider this platform as a level playing field full of opportunity.
We all know that creating viral content is not that easy. You need to do proper research and go through tons of statistics to target a particular audience base that you want to attract for your product. Then you need to create creative and engaging contents that can strike a chord with millions in order to go viral.
How To Make A Product Go Viral On TikTok?
People from all walks of life like DIY crafters, home cooks, makeup artists, pet owners, etc. are joining TikTok’s bandwagon. Through this app, people from all around the world are experiencing viral success stories every day. These success stories not only include influencers and creators but also brands. TikTok has recently reached 1 billion visitors monthly, and such numbers are great for any product’s rapid promotion.
But, it’s not that easy to go viral on TikTok as there is a lot of competition in each niche. So, you need to think from a unique angle to stand out from the crowd and make your product go viral. Here are some tips that will help you.
Research Latest Trends
TikTok is more of a trend-driven platform than just a video publishing site. As a result, it’s imperative to be cognizant of recent trends. TikTok’s algorithm makes it simple for users to track and capitalize on trends that are popular and happening.
You should visit TikTok’s Discover tab to see what videos are trending in your industry. This can cover anything from popular sounds or songs to popular videos that everyone might be interested to see. This will assist you in spotting the latest craze which you can incorporate into your content.
Create A Marketing Strategy
You may be very good at marketing on Instagram or Facebook, but TikTok is unique. So, you need to come up with a new game plan to overcome this challenge. Here are some factors to consider that will give you the maximum output from your efforts.
TikTok Algorithm
TikTok’s algorithm system decides what videos will appear on your feed. For example, no two users will watch the same video on their feed. The suggestion is based on their viewing preference. Sometimes, TikTok instantly catches the search terms and starts suggesting videos to watch. TikTok’s original algorithm is kept secret and this proprietary technology makes the platform unique from other social media channels.
To get acquainted with the TikTok algorithm, you need to do some research on –
- Accounts to follow
- Videos you have liked or shared
- Videos you have reported as inappropriate
- Organic content ads
- Videos you have added to “Favorites”
- Your comments
- Video information
- Audience region
- Language preference, etc.
Identifying The Target Audience
No matter what kind of product you want to make viral, you need to understand your audience first. TikTok has a massive audience base ranging from teenagers to Gen Z, so people of any age can be your audience. Doing some research on this will provide you insights into the necessity of your products and will provide information about the gap in the ecosystem where your product has the potential to fit. Ultimately, it’s imperative for the development of your product promotion.
Goals & Objectives
You need to set some goals and create some objectives for your campaign. Establishing your goals for TikTok can ameliorate your plan or strategy. TikTok can help you to achieve your business goals if you know how to use it effectively. Make sure your goals are specific, measurable, attainable, relevant, and timely.
Content Calendar
Posting new content whenever an idea comes to your mind is definitely a good approach, but it can create inconsistency in the fluency of your content. On the other hand, if you have a content outline planned at the beginning of the month or week, then managing the social media platforms becomes much easier. A social media content calendar will facilitate your creative production. Once you have everything planned, you can capitalize on the opportunity of creating content for holidays or any event day that will help to reach more people.
Profile & Video
For product promotion, the benefits of a business profile are much greater than a personal profile. To complete a business profile, you need to categorize the profile and provide all the required information. If you want, you can subscribe to the Pro account so that you can get some more benefits including more reach on your content and an ad-free browsing experience.
Profile Setup
The main goal of setting up a complete business profile is to drive people to your service page and offer the product. That’s why your profile should represent your brand wholeheartedly. Connect your TikTok account with your other social media profiles and keep the aesthetic consistent across all your platforms so that your authenticity remains intact. The logo and subheading should look similar on all platforms as well.
Then, your TikTok bio shouldn’t be more than 80 characters. What possibly can you write in only 80 characters? That’s why your bio should be a CTA that can take the audience to your “Services” or the “Why Us” page of your website. You can also put an emoji that goes well with your brand voice.
Last but not the least, pick your URL wisely. It could be a landing page or another social account or a blog page – depending on your strategic goals.
Using Hashtag
TikTok’s hashtags are dynamic creations of its algorithm. It works both as a normal trend finder as well as a subculture finder. These hashtags will allow you to discover your interest, so using them in your caption is a great way to reach more people.
Subcultures on TikTok are very similar to Reddit communities. Here, users can better engage with the content as these subcultures primarily consist of people who are well-informed about the subject. The best part of this practice is that, on other platforms, the hashtag helps to grow accounts that are already being followed. But, here the audience will spend most of their time on your page continuously for as long as they want.
Here are some examples of subculture hashtags –
- #MomsofTikTok – For parenting hacks and comic relief.
- #CottageCore – For lovers of cottages, gardens, and old-fashioned aesthetics.
- #FitTok – For fitness challenges, inspiration, tutorials, etc.
Keep The Video Short
TikTok is a fast-moving video platform. Here, you don’t need to put the intro and outro, just the hook that makes people stop scrolling to watch your video. The beginning of your video should be catchy, so it’s better to start with a natural expression and then go on with the storytelling process. The users will come back to your profile as long as you have a unique sense of displaying your product.
Tips: Don’t make a compilation video to cover more material in a short time. Instead, make multiple videos and post them sequentially so that your visitors keep coming back
Compelling CTAs
Of course, you don’t want to be a one-hit-wonder, so you must ensure that users return to your account. That’s why creating a CTA button is important for taking them to the service page and getting returning visitors. Using something as simple as “Follow me for daily suggestions” can be a powerful way to connect with your audience.
Use Your Own Audio
Using your own audio can help you establish a stronger connection with your audience. This is particularly clever because TikTok’s algorithm recognizes words, which can help your video rank higher on the app.
Suppose, any particular music is trending, so include your own touch on the same music to make your videos more intriguing. You can do this by using wit and humor to convey your point.
Grow Your Following
Creating great content is the best way to get tons of views and followers. Once you have the followers coming, you need to keep the flow going on with better content. Here are some rules that you can apply to maintain the growth rate of followers.
- Making interactive live streams.
- Asking questions to your followers.
- Try to reply to comments and questions.
- Research trending topics in the subculture community.
These are some basic tips that will come in handy to spread your content to a wider audience.
TikTok’s Advertising Options
43% of TikTok users are aged between 18 to 24. Among them, 24.7% are women who are interested in the makeup industry, and surprisingly they come from targeted advertising. This means if you want your product to reach young people, especially women, then you should try Tiktok’s advertising option.
However, what if you target Generation Z’s audience, can’t you advertise? Honestly, advertising doesn’t naturally fit people of all ages or with all products. In that case, you can maximize the delivery of your product’s advertisements through paid reach.
Ending Thoughts
Okay, there you have the basic guideline on how to make a product go viral on TikTok. You have to understand that, there isn’t a definitive way that you can suddenly make a product become viral. These are only possible for creators if they create some very unique and amazing content. Since you are doing product marketing, you need to think from a brand’s perspective, so that the audience and engagement rate for each content increases exponentially. This requires proper account management, along with a lot of research and planning. Only then it is possible to make your product go viral and reach the maximum number of people.
