It’s not always possible to go out and try every new gadget that catches your eye. That is why more people are turning to YouTube channels to get the latest scoop on the world of technology. The reason why YouTube tech channels are so popular is that they showcase and review popular devices like smartphones, laptops, gaming consoles, etc. for their audience. In other words, tech YouTubers act like a medium between the manufacturer and the customer by showing the product what it is while also providing their expert opinion on the matter. Well, here are some of the best YouTube tech channels for product reviews.
Marques Brownlee, also known as MKBHD, started his YouTube career in 2009 while he was still in high school. By the time he turned 21, he was dubbed as “one of the best tech reviewers on the planet right now” by a Google VP. After a decade, Marques Brownlee has more than 15 million subscribers, which firmly establishes him as one of the most popular tech YouTubers in the world. Because of his wide reach and mass appeal, several world-renowned tech brands like Samsung, Apple, and Tesla promote their product through his channel. MKBHD is rarely seen promoting non-established brands. It is not recommended for smaller brands to try to work with MKBHD because not only does he charge a hefty sum but also it’s tough to reach him for smaller brands. His content primarily consists of the most hyped smartphones, cameras, accessories, and EV reviews along with several informative and opinion pieces. One interesting thing about Marques is that his way of promoting the brands is quite unique and subtle. If you are a big brand or have been able to build up quite a hype around your brand or product, then you can contact MKBHD regarding the promotion of your brand or product.
What makes Unbox Therapy so popular is that the channel primarily focuses on unboxing new gadgets and devices. It gives the viewer the experience of opening and taking a look inside the box of their favorite products without having to buy them. Other than unboxing and reviewing the latest tech releases, Unbox Therapy also focuses on checking out crazy unique types of gadgets that are pretty rare to find. The channel has grown substantially over the years since its inception back in 2010. It now has a total of 18+ million subscribers and a staggering 4+ billion views to date, easily making it the biggest tech YouTube channel on the platform. Unbox Therapy works with smaller brands and also big corporations. And just like MKBHD, Unbox Therapy has also worked with several world-renowned companies like OnePlus, Apple, Huawei, and Samsung, along with several smaller companies to show off their unique and out-of-the-box (pun intended) tech. Thus, no matter how big or small a company is, if you have an interesting or unique product that you want to show off, then Unbox Therapy is a great channel to collaborate with.
Linus Gabriel Sebastian, better known as Linus Tech Tips on YouTube, is the owner of Linus Media Group. His company has several sub-brands which include the likes of Techquikie, TechLinked, and Channel Super Fun. The YouTube channel – Linus Tech Tips – is arguably one of the biggest tech-focused channels on the site with more than 14 million subscribers and over 5 billion views! And with such a massive following, Linus Tech Tips has also been categorized as the “top 1% of Google’s preferred advertising channels” as well as the “Top 30 power players in tech” on YouTube. His content primarily focuses on PC components where he makes videos on crazy over-the-top PC builds, PC component reviews, and even console gaming. Linus has collaborated with several tech brands and PC component manufacturers such as Razer, Steam, Apple, Microsoft, Intel, etc. He has multiple earning sources through YouTube AdSense, sponsored projects, affiliate marketing, merchandise, and revenue from Floatplane, which is his own streaming service. However, the primary source of revenue for his YouTube channel comes in the form of video sponsorships which he manages through Linus Media Group. Of his total revenue, 26% comes from YouTube Adsense, 27% comes from video sponsorships, 14% comes from sponsored projects, 9% comes from Amazon associates, 6% comes from Floatplane, and the rest are earned through merchandise and other revenue streams. Overall, partnering with Linus can be a great opportunity for PC component manufacturers to build some hype or have their products reviewed before their launch.
Arun Maini started his journey on YouTube more than 10 years ago as Mrwhosetheboss. He has been featured in multiple authorized publications like The Daily Telegraph, Huffington Post, Business Insider, etc. for his massive contribution to the YouTube tech sector. The channel has approximately 10 million subscribers and the reason behind Arun’s success is his unbiased reviews and comparisons of different smartphones and wacky smartphone accessories. His most popular videos are the ones where he checks out unusual and weird smartphone gadgets, which gives smaller brands some much-needed exposure that they otherwise wouldn’t have been able to get. These videos get millions and millions of views worldwide. Although his content primarily revolves around the latest and greatest tech, he also makes discussion videos on topics he feels very strongly about. He has even collaborated with several large and small brands to host giveaways on his channel. In short, although Mrwhosetheboss primarily makes content about the juggernauts of the smartphone industry, almost anyone can potentially collaborate with him as a sponsor. However, the caveat is that his audience mainly consists of smartphone enthusiasts, so promoting anything other than smartphone-related products may not get as much reach.
Austin Evans is an American YouTuber from California who was born on August 22nd, 1992. The biggest driving force behind Austin’s success is his focus on gaming and PC-related content. He uploaded his first video back in 2009 and since then he has become one of the most recognized YouTube tech channels with almost 5.5 million subscribers. But what makes him stand out from his other YouTuber counterparts is his humble approach of not wanting to be labeled as famous, which shines through in his genuine personality. This characteristic also shines through his content. Most of his videos are sponsored by various different brands and he makes it a point to talk about their product or service in his videos. Besides that, he has also worked with several PC part makers and gaming brands. Austin made his name on YouTube by making experimental videos with different PC components and unboxing mystery tech that he buys from Amazon, Wish, eBay, etc. And with a total of more than 1 billion views, Austin has a massive audience base that is equally dedicated and loyal to him. Overall, with such a loyal fanbase, it is possible for up-and-coming PC gadget manufacturers to get some much-needed branding if they join up with Austin Evans.
Digital Trends Media Group is a tech news, lifestyle, and information-focused website that is based in Portland, Oregon. The company was founded in June 2006 by Ian Bell and Dan Gaul. It has several sub-brands like Digital Trends, Digital Trends ES, The Angle, The Manual, 21 Oak, Tough Jobs, New Folks, Happy Sprout, Bliss Mark, and Pawtracks. Their YouTube channel – Digital Trends – currently has 920K subscribers and more than 300 million views. Their content primarily revolves around tech, which includes the coverage of the latest consumer electronics, PC components, game consoles, and video games. The company has worked with several reputed tech companies such as Sony, Samsung, LG, Dell, Asus, and many more. Hence, because of their size and status, Digital Trends is a great channel for well-established brands to partner with.
CNET is arguably one of the biggest media sites in the world. They cover a wide range of different subject matters like science, discoveries, new innovations, tech, gaming, etc. The American website publishes news, reviews, blogs, podcasts, and videos on the latest innovations in technology and consumer electronics globally. Initially, the media site started out producing content for TV, radio, and its own website. However, as the years passed, CNET decided to expand its horizons through CNET Video, various podcasts, blog sites, and of course, it also launched its own YouTube channel. As of today, their YouTube channel has a total of 3.41 million subscribers with more than a billion views in total. Their content consists of informative videos as well as reviews and comparisons of new tech gadgets and devices. CNET monetizes its videos by using ad rolls, but other than that, they don’t usually have sponsors. But their channel also focuses its content on smaller tech companies that are trying to break the mold. Garnering tens of thousands of views on each of their videos, CNET’s YouTube channel is a great platform for product reviews. In summary, one thing is for sure, if you want some air time on CNET’s channel, then you can do so through ad rolls as they have a massive following.
Techfluencer has carved out a niche for creating content mainly for the PC crowd. The channel covers everything from the release of new GPUs, keyboards, monitors, laptops, mics, headsets, etc. The channel collaborates with several smaller brands to promote their products through their videos as sponsored content. With a team of dedicated tech experts, you can be assured that you will receive authentic information all the time. It focuses on providing its audience with the latest information, news, leaks, and reviews of the latest tech launches so that you can see what’s up and coming in the world of consumer electronics. For in-depth reviews, lists, and comparisons of different PC components and hardware, Techfluencer is a great channel to get your product reviewed and talked about.
Although there can be a debate about Techsquare being quite similar to other tech YouTubers, they stand apart for being the one-stop destination for out-of-the-box electronic accessories. You can find a variety of different videos covering everything from smartphones, smartwatches, useful gadgets, camera tech, and even drones. The channel also features informative and list videos, so that you can stay up-to-date with the best tech releases and discussions that come about. With a total of more than 6 million views, this tech-focused channel is rapidly growing while also giving exposure to several other brands and their gadgets. This makes the channel perfect for collaboration with smaller brands for pre-campaigns of their upcoming products. Plus, with such a wide reach, brands can use the channel to relay vital information about the product to their audience. For monetization, the channel mainly uses ad rolls and sponsored videos. Overall, Techsquare covers a wide range of trendy and niche gadgets, so there’s content for every type of tech enthusiast. This is a great channel to work with if you are a small tech company and want to get your brand more exposure.
Top 10 Zone first entered the YouTube space in 2016. Within just a few years, the channel has grown substantially and has amassed over 500k subscribers! But what makes Top 10 Zone so popular? Well, the answer is the diversity of their content. Not only will you get the latest gadget reviews, but the channel also covers several other facets too such as camping, kitchen gadgets, lifestyle, etc. Top 10 Zone primarily focuses its content on ranking the 10 best products under specific categories so that the viewer can get an in-depth idea of which products to get and which to avoid. The channel has worked with several different brands over the years regardless of how big or small they are. They promote these brands through sponsorships and affiliate links. And with approximately 60 million views, the channel has established a strong foothold. This is the only channel on this list where you can promote almost any type of product through their listing contents. Overall, Top 10 Zone has something for everyone!
